6 Elements to Create Sticky Ideas - TianPan.co

Why some ideas survive while others die? Two principles: being memorable and making people eager to spread. In the book Made to Stick, the authors have summarized six elements to make ideas stick, SUCCES for short, which represents Simple, Unexpected, Concrete, Credible, Emotional, and Story.

This is a companion discussion topic for the original entry at https://tianpan.co/notes/233-made-to-stick