Three Initiatives, One Continent, Zero Coordination
Here’s something that should concern anyone watching European payments: Europe isn’t building one new payment system. It’s building three.
- Wero / EPI — The private-sector initiative backed by 16 major European banks. 48.5 million users, live retail payments in Germany, expanding to 13 countries through the EuroPA Alliance agreement.
- Digital Euro — The ECB’s central bank digital currency project, currently in its “preparation phase” with a target launch of 2028-2029.
- SEPA Instant — The existing instant payment rail that’s been slowly gaining adoption, with the EU now mandating all banks offer instant payments.
These three initiatives have overlapping mandates, competing governance structures, and potentially conflicting technical architectures. As someone who’s spent their career thinking about platform strategy, this pattern is familiar — and it doesn’t usually end well.
Historical Precedent: What Happens When Markets Build Competing Standards
Remember the mobile payment wars of 2011-2015? ISIS (later Softcard) backed by carriers, CurrentC backed by merchants, Google Wallet, and eventually Apple Pay. Three out of four died. The winner was the one that controlled the hardware platform.
Or look at messaging in Europe — WhatsApp won not because it was technically superior, but because it reached critical mass before European alternatives could coordinate.
The Coordination Problem Is Real
The EPI/EuroPA agreement is actually a response to coordination failure. EPI originally launched in 2020 with 31 banks. By 2022, half had dropped out. The initiative nearly died before being resurrected with a narrower scope focused on Wero.
Now they’ve expanded again through the EuroPA Alliance, but the governance challenge remains. 13 countries means 13 sets of banking regulators, 13 consumer protection frameworks, and 13 national payment cultures. Germany loves cash, the Netherlands loves iDEAL, France loves Carte Bancaire. Convincing all of them to converge on Wero requires more than a signing ceremony.
Where’s the Platform Layer?
What worries me most from a product strategy perspective is the lack of a clear developer platform story. Visa and Mastercard aren’t just payment networks — they’re platforms with:
- Robust APIs and SDKs
- Developer documentation and sandbox environments
- Partner ecosystems with thousands of integrators
- Value-added services (tokenization, fraud scoring, data analytics)
I haven’t seen equivalent developer-facing infrastructure from EPI. Until developers can build on Wero as easily as they can integrate Stripe (which sits on Visa/Mastercard rails), the platform moat won’t form.
My Product Framework for Evaluating This
I’d evaluate Wero’s chances through three lenses:
| Factor | Current State | Needed for Success |
|---|---|---|
| Distribution | 48.5M users, 13 countries | 200M+ users, all EU |
| Merchant acceptance | Lidl, Decathlon, Rossmann | Top 100 European retailers |
| Developer ecosystem | Minimal | Stripe-equivalent DX |
The distribution numbers are strong. The merchant pipeline is promising. The developer ecosystem is the gap.
The Digital Euro Wildcard
The biggest unknown is how the Digital Euro interacts with Wero. If the ECB decides Wero is the distribution layer for the Digital Euro, it’s game over — Wero wins by regulatory fiat. If the ECB builds its own competing wallet, we get fragmentation and everyone loses.
Lagarde’s “urgency” language suggests the ECB may prefer to leverage existing private infrastructure rather than build from scratch. That’s the most bullish signal for Wero that most analysts are missing.
What do you all think — is three payment initiatives a sign of healthy competition or a coordination failure that will ultimately benefit the incumbents?