I just attended the Slack keynote at Dreamforce 2025, and the message was clear: Slack is no longer just a messaging app - it’s becoming an “Agentic Operating System” for the enterprise.
This is a fundamental shift in how Salesforce envisions workplace collaboration. Let me share what this means from a product perspective.
Slack’s Transformation: From Chat to Agentic OS
The Old Slack (2024 and earlier)
- Messaging platform
- File sharing
- Integrations via apps and bots
- Workflow automation (Slack Workflow Builder)
Core value: Centralize team communication.
The New Slack (Agentforce 360 era)
- Agentic Operating System
- AI agents as first-class citizens
- Context-aware intelligence layer
- Enterprise knowledge hub
- Action execution platform
Core value: Where work gets done (humans + AI agents).
Key Features Announced at Dreamforce
1. Channel Expert Agent
What it is: An always-on AI agent that lives in every Slack channel and understands the full context.
How it works:
Channel: #product-launch
Messages:
- "We need to finalize pricing by Friday"
- "Marketing wants $99/month, Finance suggests $149"
- "Competitor X is at $129/month"
User asks: "@ChannelExpert what's the consensus on pricing?"
Channel Expert responds:
"Based on the last 47 messages in this channel:
- Marketing team prefers $99/month (mentioned 12 times)
- Finance recommends $149/month (mentioned 8 times)
- Competitive analysis shows market range: $99-$179
- No final decision yet
- Next step: Schedule pricing call (requested by @sarah 2 hours ago)"
Key capability: The agent has read and understood every message in the channel (including threads, reactions, files).
Use cases:
- Onboarding new team members (“What’s this channel about?”)
- Project status updates (“What blockers do we have?”)
- Decision tracking (“What did we decide about X?”)
- Knowledge preservation (replaces tribal knowledge)
2. Enterprise Search
What it is: Natural language search across all connected enterprise tools.
Supported integrations (announced at Dreamforce):
- Salesforce (all objects)
- Google Workspace (Drive, Docs, Sheets, Gmail)
- Microsoft 365 (OneDrive, SharePoint, Outlook)
- GitHub (repos, issues, PRs, wikis)
- Jira (tickets, boards, epics)
- Confluence (pages, spaces)
- Notion (databases, pages)
- Dropbox, Box
- Custom integrations via API
Example query:
User: "Show me all Q4 product roadmap documents"
Enterprise Search results:
1. Product Roadmap Q4 2025.docx (Google Drive)
2. Q4 Planning - JIRA Epic (Jira)
3. Roadmap Discussion thread (Slack #product-team)
4. Feature specs in /docs/roadmap (GitHub)
5. Executive summary (Salesforce Files)
All results ranked by relevance, with preview and direct links.
This is powerful - no more switching between tools to find information.
3. Slack-First Apps
What changed: Major Salesforce apps now have native Slack experiences.
Announced Slack-First Apps:
Agentforce Sales (in Slack):
- Pipeline updates in #sales channel
- Deal risk alerts (“Deal X is stalled - no activity in 14 days”)
- Next best actions (“Call prospect Y today”)
- Opportunity creation from Slack messages
Agentforce Service (in Slack):
- Customer support case routing to #support channel
- Agent assist for support reps
- Escalation workflows
- Customer satisfaction tracking
Agentforce Marketing (in Slack):
- Campaign performance dashboards
- A/B test results
- Lead generation alerts
- Content approval workflows
Tableau Next (in Slack):
- Data insights surfaced in relevant channels
- Natural language queries (“Show Q3 revenue by region”)
- Automated reports
- Anomaly detection alerts
Key benefit: Surface insights where teams are already working (Slack), not force context switching.
4. Reimagined Slackbot
Old Slackbot: Reminders, basic Q&A, canned responses.
New Slackbot (Agentforce-powered):
Context-aware writing assistance:
User types: "Hey team, I wanted to discuss the thing we talked about..."
Slackbot suggests:
"It looks like you're referencing yesterday's discussion about
the API redesign. Would you like me to:
- Summarize that conversation?
- Tag relevant participants?
- Link to the design doc?"
Message summaries:
User: "@Slackbot summarize #engineering channel from today"
Slackbot:
"Summary of #engineering (47 messages today):
- Bug fix for login issue deployed to staging
- Database migration scheduled for Saturday 2am
- Code review requested for PR #1847
- Team lunch at 12:30pm (12 attendees confirmed)"
Huddle notes:
During Slack Huddle (audio/video call):
Slackbot listens and generates:
- Meeting transcript
- Action items ("@alex to review design by Friday")
- Key decisions ("Approved budget increase to $50K")
- Automatically posts summary to channel after huddle
This makes Slack the command center for work, with AI handling the tedious parts.
Product Strategy: Why “Agentic OS”?
The Vision (from Slack Product Lead at Dreamforce)
Quote: “In 5 years, you’ll have more AI agents in your Slack workspace than human teammates. Slack becomes the interface where humans and agents collaborate seamlessly.”
Strategic bet:
- Work is fragmented across 10+ tools
- Context switching kills productivity
- Slack unifies work by being the hub where both humans and AI agents operate
Competitive positioning:
- vs Microsoft Teams: “We’re agent-native, they’re adding agents to chat”
- vs Notion AI: “We’re the OS, they’re a document editor”
- vs custom AI tools: “We integrate everything, you don’t build from scratch”
Agent Discovery & Management
New feature: Slack Agent Directory
How it works:
/agents browse
Slack shows:
- Installed agents (e.g., Salesforce Sales Agent, GitHub Bot)
- Recommended agents (based on your channels and tools)
- Popular agents in your industry
- Custom agents built by your team
Agent permissions:
- Which channels can the agent access?
- What actions can it take? (read-only, post messages, create tasks, etc.)
- Data access scope (all workspace data, specific channels, etc.)
This is critical for governance - visibility into what agents are doing.
Product Implications for Our Organization
1. Adoption Strategy
Current Slack usage (TianPan):
- 450 active users
- 120 channels
- 15 integrated tools (Jira, GitHub, Google Drive, etc.)
Phased rollout for Agentic Slack:
Phase 1 (Pilot - 1 month):
- Enable Channel Expert Agent in 5 high-traffic channels (#engineering, #product, #sales, #support, General)
- Deploy Enterprise Search for 20 power users
- Measure engagement: queries per user, satisfaction score
Phase 2 (Expand - 2 months):
- Roll out to all channels
- Enable Slack-First Apps (Salesforce Service, Tableau)
- Train team on effective agent interaction
Phase 3 (Optimize - ongoing):
- Monitor agent usage patterns
- Build custom agents for TianPan-specific workflows
- Iterate based on feedback
2. Change Management
Challenge: Users are accustomed to “Slack = chat.” Now it’s “Slack = OS.”
User education needed:
- “How to talk to agents” (prompting best practices)
- “When to use agents vs humans”
- “How agents help, not replace, your role”
Resistance points:
- “I don’t trust AI with my data” → Address with transparency on data access
- “It’s faster for me to search manually” → Demonstrate time savings
- “Another tool to learn” → Emphasize it’s in Slack, not a new tool
Champions program: Identify 10-15 early adopters who evangelize agent benefits.
3. Integration Complexity
Current pain point: We have 15 tool integrations, each with custom configs.
Agentforce Slack promise: Unified integration layer.
Reality check:
- How well do pre-built connectors work with our customizations?
- Do we need to rebuild workflows?
- What’s the migration path from legacy Slack bots?
Testing needed: Sandbox environment to validate before production.
4. Cost Considerations
Slack pricing (Dreamforce announcement):
- Standard Slack: $7.25/user/month
- Slack with Agentforce: $15/user/month (new tier)
- Enterprise Search add-on: $5/user/month
For 450 users:
- Current cost: $3,262/month
- With Agentforce: $6,750/month (+$3,488/month = 107% increase)
- With Enterprise Search: $9,000/month
ROI question: Is $3,500/month additional cost worth it?
Productivity gains to justify:
- Reduce search time by 30% (estimated 5 hours/week saved per user)
- Faster decision-making (better context from Channel Expert)
- Reduced tool switching (20+ tools → Slack as hub)
My analysis: If we save 5 hours/week per user (at $50/hour avg), that’s $112,500/month in productivity value. ROI: 32x the cost.
5. Custom Agent Development
Opportunity: Build TianPan-specific agents.
Use cases:
- Incident Response Agent: Monitors #incidents channel, auto-creates Jira tickets, notifies on-call engineer
- Code Review Agent: Watches GitHub PRs, reminds reviewers, tracks review SLAs
- Sales Pipeline Agent: Alerts #sales when deals are at risk, suggests next actions
- Customer Insights Agent: Analyzes support tickets, surfaces trending issues to product team
Development effort: Agentforce Builder claims 10-30 minutes per agent (we’ll see).
Maintenance: Agents need tuning, monitoring, and updates as business processes change.
Concerns and Questions
1. Agent Overload
Risk: Too many agents create noise, not signal.
Example:
- Channel Expert pings every question
- Sales Agent spams pipeline updates
- Incident Agent over-alerts
Mitigation:
- Set agent notification preferences (only critical alerts)
- Use threads for agent responses (keep channels clean)
- Dashboard for agent activity (admin view)
2. Data Privacy
Question: What data do agents access?
Answer from Dreamforce:
- Agents respect Slack’s existing permissions
- If you can’t see a private channel, neither can the agent
- Enterprise Search only indexes data you have access to
But: Service accounts for agents may have broader access for functionality.
Audit needed: Review agent permissions regularly.
3. Dependency Risk
If Slack becomes our “OS,” what happens if:
- Slack has an outage? (Work stops)
- Salesforce changes pricing? (Lock-in risk)
- Agent quality degrades? (Productivity suffers)
Mitigation:
- Maintain fallback workflows (email, direct tool access)
- Negotiate long-term pricing commitment
- Monitor agent performance continuously
4. Interoperability with Non-Salesforce Tools
We use:
- Asana (project management)
- Figma (design)
- Stripe (payments)
- Custom internal tools
Question: Will Enterprise Search support these?
Answer: Via MuleSoft connectors or custom APIs (requires development).
Effort estimation: 40-80 hours of engineering time per custom integration.
Questions for the Team
1. Should we pilot Agentforce Slack? What channels should we start with?
2. Enterprise Search: Which tools are most critical to integrate first?
3. Custom agents: What workflows would benefit most from automation?
4. Budget: Is $3,500/month additional cost justifiable for productivity gains?
5. Who should own this? Product team, IT, or cross-functional?
My Recommendation
Yes, we should pilot Agentforce Slack - but start small.
Why:
- Slack is where our team already works (high adoption)
- Agent capabilities align with our pain points (fragmented tools, knowledge silos)
- Salesforce is clearly investing heavily in this (mature roadmap)
How:
- 2-month pilot with 50 users (10% of workforce)
- Focus on 3 use cases: Engineering (code review agent), Sales (pipeline agent), Support (ticket triage agent)
- Measure time saved, user satisfaction, agent accuracy
- Decision point after pilot: expand, iterate, or pause
Timeline: Pilot Q1 2026, full rollout Q2 2026 (if successful).
The “Agentic OS” vision is bold, but Salesforce has the infrastructure to make it real. Let’s test it pragmatically.
David Kim
VP of Product @ TianPan
Resources:
- Dreamforce 2025 Slack keynote: https://www.salesforce.com/dreamforce/slack
- Slack Agentforce documentation: https://slack.com/agentforce
- Enterprise Search setup guide: Slack platform overview | Slack Developer Docs
- Agent development: Slack platform overview | Slack Developer Docs