What is the Market?

The definition of a high-tech market is

1. Existing and potential users
2. Who have a demand for a certain type of product or service
3. And
4. These individuals reference each other when deciding on the products to purchase

The understanding of the fourth point is - mutual referencing is the key to market success. If two people buy the same product for the same reason, but they have no way to reference each other, they are not in the same market. They are in different market segments.