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Advertising is a business of monetizing attention

Advertising is a business that monetizes attention. The forms of advertising have evolved with time including informational notices on newspapers, radio and televisions, emails and the Internet. However, the ultimate goal behind never changes — to draw attention and sell.

Advertising is a Business of Monetizing Attention

The forms of advertising have evolved over time: from notices in newspapers to radio and television, and then to emails and the internet. However, its fundamental purpose remains unchanged: to attract attention and successfully sell products.