Ads Ecosystem

• Brand / Advertiser: individuals or organizations who want to publish advertising messages to the customers.

• Agency: they help the brand to interact with the rest of the ecosystem and manage the whole lifecycle of the advertising messages, including planning, creating, and distributing ad campaigns.

• Trading Desk: It streamlines the media buying process.

• Demand-side Platform (DSP): it automates online ad inventory and buying, helping agencies to manage accounts across different accounts and campaigns through one platform.

• Data-management Platform (DMP)

  1. Ads-based Analytics: attrition, targeting, profiling, session replay, and more.
  2. Anti-fraud
  3. Market-based Analytics

• Ad Exchange / Real-time Bidding (RTB): It matches ads suppliers with buyers.

• Ad Network: It aggregates publisher inventory and sells it to advertisers.

• Supply Side Platform (SSP): It monitors the entire ads inventory and suggest prices for ad space.

• Publisher: Ad-space owners like website operators.