Elements of Value
· One min read
When customers evaluate a product or service, they weigh its ==perceived value== against the ==asking price==.
Here are 30 “elements of value”.
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Functional
- saves time
- simplifies
- makes money
- reduce risk
- organizes
- integrates
- connects
- reduce efforts
- avoid hassles
- reduce costs
- quality
- variety
- sensory appeal (e.g. food & beverage)
- informs
-
Emotional
- reduce anxiety
- rewards
- nostalgia
- design / aesthetics
- badge value
- wellness
- therapeutic value
- fun / entertainment
- attractiveness
- provides access
-
Life Changing
- provides hope
- self-actualization
- motivation
- heirloom
- affiliation / belonging
-
Social Impact
- self-transcendence