Simon Sinek: How Great Leaders Inspire Action? The Golden Circle
· One min read
People don't care about what you do; they care about why you do it. Simon Sinek introduced a Golden Circle that starts from the inside out: Why? How? What? Unfortunately, mediocre leaders typically think from the outside in.
For example, Apple would say...
- Why? Everything we do is to challenge the status quo, and the belief we pursue is extraordinary.
- How? The way we challenge the status quo is by making our products simple and beautiful, and by perfecting the user experience.
- What? We just happen to make some really great computers.
- Want to buy one?