2 posts tagged with "copywriting"

Copywriting is the simplest and most direct way of impressing your customers. Persuasive copywriting = three means of persuasion + copywriting. Three means of persuasion are emotion, logic, and credibility.

1. Capturing readers' emotions​

An excellent copywriting creates emotional resonance with customers. And emotions push people to act. If your copywriting hits the bottom of the consumers' hearts, customers will spend much time and money on your products.

2. Cultivating creative thinking​

More than rhetoric, creative writing deals with real problems. Using real-world practices to improve your creativity:

• Writing more in various styles.
• Reading more fiction and digging into people's emotions.
• Jumping out of the comfort zone, learning something new, and asking harsh questions against yourself.

3. Considering different requirements for different assignments​

4. Telling stories and secrets to customers​

Telling a secret is a beautiful way to ignite customers' interest -- Most people are curious about things behind-the-scenes. Doing this improves the click-through rate (CTR).

5. Applying sweet talk​

Straight compliments satisfy customers' self-esteem. People like to feel unique. This method originates from the three types of persuasion by Aristotle.

6. Valuing less of the grammar​

It does not mean you can completely ignore the grammar. Our ultimate goal is to convey the message to customers. Sometimes, concise and crisp expressions are the most important, instead of grammar.

To increase product sales and leave a good impression on potential customers, copywriting plays a crucial role. How can you improve your copy? In Andy Maslen's "Persuasive Copywriting," six key copywriting methods are introduced that may inspire you.

Create Emotional Resonance with Readers​

Good copy can evoke emotional resonance with customers. Emotions play a critical role because they drive us to take action. Therefore, once the copy touches the hearts of consumers, they are likely to spend significant time and money on the product.

Read and Write More to Foster Creative Thinking​

It is undeniable that some rhetorical techniques used in writing can be beneficial. However, creative writing requires the ability to address potential issues, which is more important than merely using fancy writing techniques. If people can refer to the methods mentioned below, they will surely find their creativity flowing.

• Writing more articles across various fields can cultivate creativity.
• People should read novels and delve into the emotions and thoughts of the characters.
• Stepping out of the comfort zone to learn knowledge that is not directly related to oneself, while asking some probing questions to help reshape oneself, is essential.

Consider Different Requirements for Different Tasks​

Sometimes, certain companies provide relevant requirements for copywriters to reference. If there are no specific requirements, authors should research to clarify writing points and reflect them in the text. Additionally, especially for beginners, it is crucial to keep paragraphs short and clear, and to pay attention to the tone of voice used for different tasks.

Tell Stories or Share Secrets with Consumers​

This is a great way to pique customer interest, as people are irresistibly drawn to captivating stories. Moreover, most people are curious about behind-the-scenes secrets. By adopting this approach, customers are less likely to resist the temptation to learn more. Thus, they will click on the headline to discover the story or secret behind the product.

Offer Compliments or Use Wise Methods Found in Greek Mythology​

Straightforward praise satisfies customers' self-esteem. Additionally, they enjoy feeling special and unique. This falls under one of Aristotle's three modes of persuasion (ethos, pathos, logos), specifically "pathos," which fulfills customers emotionally.

There's No Need to Rigidly Follow Grammar Rules​

This does not mean that grammar can be ignored. The ultimate goal of copywriting is to provide effective reading for customers. Frankly, sometimes people do not even notice these minor grammatical errors; on the contrary, such writing can make the copy clearer and easier to understand.