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The Company's Technology and Market Quadrant Diagram and Gravitational Directions

Technology

Technology

Market

Market

Leaders

Leaders

The Innovator's Dilemma

The Innovator's Dilemma

Challengers

Challengers

Dragonslayers

Dragonslayers

  • The gravitational direction of technology is towards mediocrity: as technology inflates, excellent technologies tend to become mediocre, and mediocre companies adopt excellent technologies.
  • The gravitational direction of the market is the Matthew effect: markets with a presence will grow larger, while those without will shrink.