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Internet Trends 2018

Enterprise Software Success Formula

  • building amazing consumer-grade product
  • leverage virality across individual users to grow personal + professional adoption at low costs
  • harvest individual users for enterprise go-to-market with dedicated product + inside / outbound sales
  • build enterprise-grade platform + ecosystem
  • net = low cost product-driven customer acquisition + strong / sticky business model

IoT products mentioned in slides

Alibaba Tmall Genie, Amazon Alexa, Amazon Ring

References: