Ryan Holiday: How User Growth Begins with PMF (Product-Market Fit)

Four Steps of Growth Hacking Marketing

1. Capture and expand PMF (Product-Market Fit) during the product development phase.
2. Identify and nurture seed users.
3. Embed viral growth factors.
4. Support with data, aiming for product optimization, and repeat the above steps.

How User Growth Begins with PMF

1. ==Product-Market Fit== refers to the degree to which a product meets strong market demand.

2. Start with the simplest viable product and improve based on user feedback.

3. Use the data and information obtained to support the enhancement of PMF.

4. Understand customer needs as early as possible.

   1. For example, Amazon employees provide internal newsletters to gather feedback before a project begins.
   2. For example, Werner Vogels suggests writing FAQs/key user experiences/user manuals for the product you are developing = concept + operation + reference.

5. Find answers using the Socratic method.

   1. Who is this product for? Why would they use it? And why would I use it?
   2. What made you fall in love with this product? What prevents you from introducing the product to others? What is missing from this product? And what are its highlights?