Amazon's 2016 Letter to Shareholders: The 4 Foundations for Sustaining Growth in Large Companies
Bezos believes that every day should be "Day 1"; without growth, there is death. So how do we prevent "Day 2"? There are four foundations: a true obsession with customers, resisting proxies, embracing external trends, and making fast decisions.
Andrew Johns: Indispensable Growth Framework
A growth team is a team with the responsibility to measure and improve the flow of users. There are three mandatory skills of a growth leader: building growth models, developing experimentation models and creating customer acquisition channels.
BOZ Personal Growth Loops
Architects model the world in system thinking to optimize everything. As an engineer and businessman, I am continually working on the orchestration of work and life and maintain a high personal growth rate. Lessons learned are generalized to the BOZ growth loops.
Charles Handy: The Second Curve
When you know where to go, it is often too late; if you always stick to the original path, you will miss the road to the future.
Dave Mcclure: AARRR Model
AARRR is a startup metrics developed by Dave McClure: Acquisition - how do users find you? Activation - do users have a great first experience? Retention - do users come back? Referral - do users tell others? Revenue - how do you make money?
Faith triangle + IOZ Growth Loops
Infuse the IOZ personal growth loop with a triangle of faith.
Good Metrics by Lean Analytics
Data and metrics play a vital role in business. The book Lean Analytics suggests some metrics for start-up founders to assess their success. By choosing the metrics more effectively, the entrepreneur can navigate through the unknown more effectively.
Lean Analytics
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Lean Analytics: Key Metrics for Evaluating Startups
Data is crucial for startups. The book "Lean Analytics" offers many insights for entrepreneurs on assessing the metrics of business success. By effectively choosing the right metrics, entrepreneurs can explore unknown business territories more efficiently.
Ryan Holiday: Attracting and Nurturing Seed Users
How to attract and nurture seed users? Here are some points to consider: Target a few hundred or a thousand key individuals, rather than millions; focus on the right people, not everyone; concentrate on new user registrations (acquisition) rather than brand awareness; growth hacking = marketing + engineering.
Ryan Holiday: Finding your growth hack
How to find your growth hack? Ryan Holiday has some advice for you. Target a few hundred or a thousand key people, not millions. Do not target all people - target the right people. Focus on new user sign-ups instead of awareness. Use growth techniques.
Ryan Holiday: How to begin with PMF
According to Ryan Holiday, to begin with PMF, we need to start with MVP and evolve with feedback, use data and information to back PMF, understand the needs of customers as early as possible and develop answers with the Socrates method.
Ryan Holiday: How User Growth Begins with PMF (Product-Market Fit)
PMF refers to the degree to which a product meets strong market demand. How does user growth begin with PMF? Start with the simplest viable product and improve based on user feedback; use the data and information obtained to support the enhancement of PMF; understand customer needs as early as possible; find answers using the Socratic method.
Ten Reasons to Fail at Growth
Facebook's VP of Growth once discussed with Mark why they succeeded. The answer isn't that they are exceptionally smart or experienced, but rather that they work incredibly hard and execute effectively. Compared to execution, growth is optional. Everyone understands the reasoning; the difference lies in whether people can execute quickly. Execution is challenging, and there are ten reasons why growth execution fails.
The Four Fits Model for a $100 Million Business
For Hubspot's freemium and fully automated (touchless) software business, how can one achieve the highest growth in the least amount of time while being VC-backed? Brian Balfour's answer is the Four Fits Model: the four factors of product, market, channel, and model are interlinked and must work together.
Thoughts on Important Concepts in Growth
How can we measure if we have achieved product-market fit? What are the natural channels for internet products? What are the most important metrics for early-stage products? What guidance do LTV/CAC/PBP provide for growth? Why should we avoid paying for user acquisition as much as possible in the beginning?
Two Types of Positive Feedback that Determine MAU Trends
Simply looking at the current trend of MAU cannot predict its future trajectory. So what indicators can predict future MAU? Andrew believes there are two: 1. Positive feedback from user acquisition, 2. Positive feedback from retention and reactivation. This article introduces some common examples of positive feedback belonging to these two categories.