2 docs tagged with "copywriting"

Copywriting plays an increasingly important role in today's marketing world. In the book "Persuasive Copywriting," Andy Maslen introduces several key strategies to enhance your copywriting skills.

Copywriting is the simplest and most direct way of impressing your customers. Persuasive copywriting = three means of persuasion + copywriting. Three means of persuasion are emotion, logic, and credibility.