How to Build and Sell Software Effectively
Learn a comprehensive framework for building and distributing software, from crafting a vision to evaluating product success and refining go-to-market strategies.
Learn a comprehensive framework for building and distributing software, from crafting a vision to evaluating product success and refining go-to-market strategies.
In the AI era, the classic 4 Ps of marketing—Product, Price, Place, and Promotion—demand a modern interpretation. This article analyzes how startups can adapt these foundational principles for innovation and growth, with Notion's journey as a pivotal case study.