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4 docs tagged with "startups"

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Why Do Startups Have to Innovate?

Innovation is the key for startups to stand out in a highly competitive market. Through differentiation, network effects, and monopoly profits, startups can effectively avoid homogeneous competition and achieve sustainable growth.

Why Take Niche-and-Next Approach to Cross the Chasm?

Capturing the mainstream market requires an initial focus on niche segments, ensuring customer satisfaction and building a reputation as a market leader. This strategic approach outlines how tech companies can effectively transition from early adopters to the broader audience.