Sarah Tavel: The Three Levels of User Engagement

How can we maximize the creation of a long-term, billion-dollar non-transactional company focused on end users?

Establish sustainable user engagement through three levels:

1. User Growth: Focus on the growth of users completing ==core actions==.

2. User Retention: The longer the product is used, the greater its value, and the greater the loss when users leave.

3. Self-Sustaining: As users engage (or leverage) their participation, they create a ==positive feedback loop== within the product.

   • Pinterest excels in this area
     • Network effects
     • Re-engaging users through new UGC (User-Generated Content)
     • Viral content recommendations
   • Evernote and Tinder, on the other hand, have not performed as well in this regard.