MMRs, Neutralizers and Differentiators

There are three types of product features

• MMRs: minimum market requirements; basic features that every customer expects and demands
• Neutralizers: mitigate competitive threat
• Differentiators: competitive advantage

Customers often provide feedbacks on MMRs and neutralizers. ==The product management team must take responsibility for reinforcing the startup’s differentiator.== Once the market recognizes the startup’s advantage, every competitor will race to replicate it. The startup must invest in that differentiation to sustain their market lead.