Your AI Feature Has No DRI: Why It's Drifting Without a Quarterly Goal Owner
Walk into a quarterly business review and ask whose name is on the AI feature. Watch what happens. The PM points at the platform team. The platform team points at the research engineer who wrote the eval harness. The research engineer points at the FinOps analyst who keeps emailing about the cost graph. The FinOps analyst points back at the PM. Four people, one feature, zero owners. The eval score has been drifting downward for six weeks and nobody has triaged it because the dashboard lives in a Notion page that was last edited the day after launch.
This is the most predictable outcome of how organizations actually ship AI features in 2026. The feature was launched by a tiger team that got disbanded the moment the launch press release went out. The instrumentation was bolted on by an infra group that has no product mandate. The prompt is a prompts/v3.txt file in the repo whose blame is split across nine engineers, none of whom remember why line 47 says what it does. The user-facing tile has a PM whose OKRs moved on to the next launch two quarters ago. The feature is technically in production, technically owned, and structurally orphaned.
