The Internal AI Tool Trap: Why Your Company's AI Chatbot Has 12% Weekly Active Users
· 8 min read
Your company spent six months building an internal AI chatbot. The demo was impressive — executives nodded, the pilot group loved it, and someone even called it "transformative" in a Slack thread. Three months after launch, you check the analytics: 12% weekly active users, and most of those are the same five people from the original pilot.
This is the internal AI tool trap, and nearly every enterprise falls into it. The tool works. The technology is sound. But nobody uses it, because you built a destination when you should have built an intersection.
