Simon Sinek: How Great Leaders Inspire Action? The Golden Circle

People don't care about what you do; they care about why you do it. Simon Sinek introduced a Golden Circle that starts from the inside out: Why? How? What? Unfortunately, mediocre leaders typically think from the outside in.

For example, Apple would say...

1. Why? Everything we do is to challenge the status quo, and the belief we pursue is extraordinary.
2. How? The way we challenge the status quo is by making our products simple and beautiful, and by perfecting the user experience.
3. What? We just happen to make some really great computers.
4. Want to buy one?