SaaS Sales Performance Metrics
· One min read
David Schneider, ServiceNow's President of Customer Ops, shares his sales performance metrics for SaaS companies that are aiming for hyper-scale. For the last 5 quarters:
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- Total Contract Value Attainment
- Total Managed (ACV, Renewal, PS)
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- Net New ACV Attainment
- Sales Quota Achievement
- Q/Q Growth
- Y/Y Growth
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- Cumulative Total New Customers
- New Customers (incl. losses)
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- ACV Repeat Customers % to Net New
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- Cumulative Total Net Customers
- New Customers
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- # Reps On-Board
- Average Productivity per Sales Rep
- Sales Rep Annualized Attrition Rate
- Total Sales Annualized Attrition Rate