Skip to main content

Blog

Page 1712 articles
  1. 193
    Oct 2, 20193 min
    marketingarchitecture

    Lyft's Marketing Automation Platform Symphony

    How can advertising campaigns achieve higher returns with less money and fewer people? Lyft's answer is automation, which includes an LTV prediction module, a budget allocation module, and a delivery module. When people are freed from tedious delivery tasks and can focus on understanding users, channels, and the messages they need to convey to their audience, they can achieve better campaign results.

    Read more  →
  2. 194
    Oct 2, 20191 min
    entrepreneurshipcareer

    Why Side Projects Should Be Stupid

    The design lead at Spotify, with decades of experience in side projects, believes that successful side projects must be "stupid" to explore boldly and interestingly. Don't let complex issues like scaling, funding, and competitive analysis slow you down. Doing things is more important than learning.

    Read more  →
  3. 195
    Sep 24, 20191 min
    system design

    How to write solid code?

    Empathy plays the most important role in writing solid code. Besides, you need to choose a sustainable architecture to decrease human resource costs in total as the project scales. Then, adopt patterns and best practices; avoid anti-patterns. Finally, refactor if necessary.

    Read more  →
  4. 196
    Sep 17, 20192 min
    startup

    Metrics for Measuring a Product

    There are many metrics to measure the quality of a product: the number of active users, profit, transaction volume, retention rate, and more. To ensure better product development, it is essential to focus on the following metrics: improve retention rate, as high retention means high valuation; assess weekly growth rate, maintaining its level will lead to exponential growth; prioritize iteration speed. When it comes to metrics, we must approach them correctly.

    Read more  →
  5. 197
    Sep 17, 20193 min
    startup

    Why Smart People Have Bad Ideas

    Four main reasons why smart people have bad ideas: bad ideas are products of intuition; bad ideas prioritize being impressive over making money; bad ideas yield to fear of competition; bad ideas are too superficial. Therefore, smart people must clearly understand user needs and conduct user research to unleash endless potential and truly do smart things.

    Read more  →
  6. 198
    Sep 9, 20197 min
    startup

    Introduction to Beancount.io

    If you want to manage money in a better way, what you need is more understanding of your financial status. Beancount.io is such a tool that assists you by recording your financial transactions in text files and visualizing them into financial statements.

    Read more  →
  7. 199
    Sep 1, 20195 min
    strategy

    The Company's Technology and Market Quadrant Diagram and Gravitational Directions

    The quadrant diagram of market and technology determines the company's market position. With the inflation of technology, excellent technologies tend to become mediocre, and mediocre companies adopt excellent technologies; companies with a market will have a larger market, while those without a market will have a smaller one.

    Read more  →
  8. 200
    Aug 26, 201917 min
    system design

    Designing a metric system

    Designing a scalable metric system for monitoring business KPIs, counters, and conversion rates with alerting.

    Read more  →
  9. 201
    Aug 23, 201924 min
    system design

    Designing Square Cash or PayPal Money Transfer System

    Design a money-transfer backend system that can receive, send, and payout. It should cover issues like scaling, internationalization, Deduplication, single-point failure, strong consistency.

    Read more  →
  10. 202
    Aug 19, 20194 min
    system design

    Designing payment webhook

    Design a webhook that notifies the merchant when the payment succeeds. We need to aggregate the metrics (e.g., success vs. failure) and display it on the dashboard.

    Read more  →
  11. 203
    Aug 18, 201999 min
    social

    The Fine Art of Small Talk

    Initiating a conversation with strangers is the biggest social fear. Actually, people often appreciate it when you make an effort to speak with them. Here we provide some ideas on how to start a small talk, what we should talk about and how to end it in a courteous way.

    Read more  →
  12. 204
    Aug 15, 20192 min
    analytics

    Mobile Analytics Metrics

    Key mobile app analytics metrics including DAU, MAU, retention rate, LTV, ARPU, and ROI explained.

    Read more  →