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  1. 613
    Oct 20, 20182 min
    marketing

    Why is Buyer Persona Important?

    KYC is not easy; employees outside the marketing department may never have the opportunity to understand buyers' needs. Buyer persona = buyer profile (who will buy) + buyer insights (when/how/why they buy)

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  2. 614
    Oct 17, 20181 min
    categories

    Elements of Value

    When customers evaluate a product or service, they weigh perceived value against actual price. The elements of value include functional value; emotional value; life-changing; and social impact.

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  3. 615
    Oct 16, 20181 min
    marketing

    What are CAC, LTV, and PBP in Marketing?

    What are CAC, LTV, and PBP in marketing? CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), PBP (Payback Period). The LTV:CAC ratio helps you determine how much you should spend to acquire a customer for sustainable growth.

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  4. 616
    Oct 9, 20181 min
    data structuressystem design

    Skip List

    A skip list is essentially a linked list that allows for binary search. It achieves this by adding extra nodes that enable you to "skip" parts of the linked list. Given a random number generator to create these extra nodes, a skip list has O(log n) complexity for search, insert, and delete operations.

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  5. 617
    Oct 9, 20181 min
    data structuressystem design

    Bloom Filter

    A Bloom filter is a data structure that is used to determine whether an element is a member of a set with a much higher space and time efficiency than other general algorithms. The results obtained using a Bloom filter may yield false positive matches, but cannot yield false negative matches. Elements can be added to the set, but cannot be removed; the more elements added to the set, the greater the likelihood of false positives.

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  6. 618
    Oct 7, 20181 min
    strategy

    Mark Sellers: Technology Is Not an Economic Moat

    An economic moat refers to a company's ability to maintain a competitive advantage over its rivals, protecting long-term profits and market share. Elements that do not constitute an economic moat include: technology; extensive reading; master's degrees or other degrees from top universities; experience. Elements that constitute an economic moat include: economies of scale and scope; network effects; intellectual property; high customer switching costs.

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  7. 619
    Oct 2, 20183 min
    system design

    Past Work Experience Interview

    A guide to past work experience interviews: how to describe projects compellingly, highlight challenges, and demonstrate learning and leadership.

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  8. 620
    Sep 26, 20184 min
    system design

    What is Apache Kafka?

    Apache Kafka is a distributed streaming platform. Its features include a distributed publish-subscribe (pub-sub) messaging system that simplifies N ^ 2 relationships into N, allowing publishers and subscribers to operate at their own rates; ultra-fast zero-copy technology; and support for fault-tolerant data persistence.

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  9. 621
    Sep 24, 20181 min
    health

    US Navy Pre-Flight School: How to fall asleep in 120 seconds?

    In the battle ground, if you don’t sleep, you’ll burn out pretty quickly and make bad decisions. The principle for falling asleep within 120 seconds is to relax the whole body one part by another and not to think.

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  10. 622
    Sep 24, 20181 min
    health

    U.S. Navy Method: How to Fall Asleep in 120 Seconds?

    On the battlefield, if you don't sleep, you will quickly feel exhausted, make wrong decisions, feel burdened by your mission, and become a liability. You can fall asleep quickly by: gradually relaxing your entire body, avoiding thoughts; stretching your body; relaxing your facial muscles, slowing everything down; relaxing your upper body; relaxing your legs; thinking of nothing at all.

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  11. 623
    Sep 21, 20183 min
    leadership

    The Characteristics of a Good Manager

    What characteristics do good managers possess? Morality, benevolence, righteousness, propriety: The Dao represents truth, the laws governing the development of the world and humanity; virtue is about serving the people and creating products and services that the public enjoys efficiently; benevolence is empathy; righteousness is fairness and justice, rewarding good deeds and punishing wrongdoings; propriety involves adhering to rules and behaving in accordance with the needs of the community.

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  12. 624
    Sep 20, 20183 min
    industry

    China Academy of Information and Communications Technology Blockchain Research Report

    Blockchain is a highly secure and tamper-resistant accounting technology maintained by multiple parties, also known as distributed ledger technology. Based on whether the system has a node admission mechanism, blockchains can be classified as: permissioned chains; consortium chains; private chains; and permissionless/public chains. Applicable scenarios include new types of databases, multiple business entities, mutual distrust, and strong business interrelations.

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