How should startups set up a CRM? Identify the decision points in customer conversion, analyze the conversion funnel, and differentiate treatment for users. How should startups choose a CRM? A simple comparison of some CRM software.
Management consulting firm ghSMART studied 17,000 senior executives over 10 years and identified three types of
Who does Xiaomi learn from? What is internet thinking? What is Xiaomi's management philosophy?
Just as rockets need boosters to accelerate, startups also require accelerators. There are two key points: 1. Listen to your customers. 2. Execute quickly. How can we achieve these two points?
Simply looking at the current trend of MAU cannot predict its future trajectory. So what indicators can predict future MAU? Andrew believes there are two: 1. Positive feedback from user acquisition, 2. Positive feedback from retention and reactivation. This article introduces some common examples of positive feedback belonging to these two categories.
There are billions of mediocre products in the world, and no one can experience them all in a lifetime. The vast majority of these are subpar; people don't need mediocre products. What people need are a few truly excellent ones. Creating excellence requires focus, and focus means saying no to good things because they hinder your ability to create something great.
What insights did business leader Wang Xing provide us from 2012 to 2017?
Copywriting plays an increasingly important role in today's marketing world. In the book "Persuasive Copywriting," Andy Maslen introduces several key strategies to enhance your copywriting skills.
Why is Stripe's engineering quality so high? The answer: You need enough chips to play the game; reduce the difficulty of doing the right thing; have dedicated people, tools, and processes to check and improve quality; and cultivate a culture that encourages high quality and proactively improves quality continuously.
In The Making of a Manager, Julie Zhuo, Vice President of Product Design at Facebook, shares her experiences from her first management role and offers advice on how to become an excellent manager.
The two authors of the book "Extreme Ownership" served as task force commanders in the Navy SEALs. They combined their observations and experiences on the battlefield to summarize five principles for leading Navy SEALs: take responsibility for failures; understand the importance of the mission; collaborate with allies; clarify priorities; and identify and mitigate risks in advance.
How do VCs evaluate early-stage startups, especially in Series A pitches? What would make GreylockVC invest in you? How do you differentiate between a good idea and an early business that VCs can invest in? Do you need a VC? Why do startups fail? Why are channels and products equally important? Can you provide a pitch deck template? Do you really understand the term market? What constitutes a good team? What evidence and data should you provide?