Advertising is a business that monetizes attention. The forms of advertising have evolved with time including informational notices on newspapers, radio and televisions, emails and the Internet. However, the ultimate goal behind never changes — to draw attention and sell.

The forms of advertising have evolved over time: from notices in newspapers to radio and television, and then to emails and the internet. However, its fundamental purpose remains unchanged: to attract attention and successfully sell products.

Bezos believes that every day should be "Day 1"; without growth, there is death. So how do we prevent "Day 2"? There are four foundations: a true obsession with customers, resisting proxies, embracing external trends, and making fast decisions.

The world is full of distraction. Distraction has both external and internal causes. We need to understand the triggers and avoid distraction from inside. Nir Eyal, the author of Hooked, provides some practical advice for us to turn off distraction and remain focused.

Every day, there are too many temptations to distract us. Distractions have both internal and external causes, and we need to understand their triggers from the inside out to analyze and solve this problem. Nir Eyal, author of the bestselling book "Hooked," has written a new book, "Indistractable," which provides us with practical advice to help reduce external distractions and focus our attention.

How does Google manage projects? Why encourage 20% time? How is OKR implemented? How do they decide whether to continue or terminate a project? Do companies like Google frequently reorganize?

It is widely recognized that Google is a company with exceptional engineering capabilities. What are its best engineering practices? What insights can we gain from them? What aspects have drawn criticism? We will discuss these details gradually, with this article primarily focusing on development.

Data is crucial for startups. The book "Lean Analytics" offers many insights for entrepreneurs on assessing the metrics of business success. By effectively choosing the right metrics, entrepreneurs can explore unknown business territories more efficiently.

Data and metrics play a vital role in business. The book Lean Analytics suggests some metrics for start-up founders to assess their success. By choosing the metrics more effectively, the entrepreneur can navigate through the unknown more effectively.

Between 2014 and 2018, Uber built several "wheels," such as the service discovery tool Hyperbahn, the task queue Cherami, the MySQL-based NoSQL Schemaless, the resource scheduler Peloton, and the service deployment platform uDeploy, among others. Now, with layoffs affecting even engineering teams and stock prices falling below 15-year valuations, were these "wheels" a success or a failure? Should startups hire people to build wheels, or should they adopt existing solutions?