Just as rockets need boosters to accelerate, startups also require accelerators. There are two key points: 1. Listen to your customers. 2. Execute quickly. How can we achieve these two points?
Simply looking at the current trend of MAU cannot predict its future trajectory. So what indicators can predict future MAU? Andrew believes there are two: 1. Positive feedback from user acquisition, 2. Positive feedback from retention and reactivation. This article introduces some common examples of positive feedback belonging to these two categories.
There are billions of mediocre products in the world, and no one can experience them all in a lifetime. The vast majority of these are subpar; people don't need mediocre products. What people need are a few truly excellent ones. Creating excellence requires focus, and focus means saying no to good things because they hinder your ability to create something great.
Copywriting is the simplest and most direct way of impressing your customers. Persuasive copywriting = three means of persuasion + copywriting. Three means of persuasion are emotion, logic, and credibility.
Copywriting plays an increasingly important role in today's marketing world. In the book "Persuasive Copywriting," Andy Maslen introduces several key strategies to enhance your copywriting skills.
Why is Stripe's engineering quality so high? The answer: You need enough chips to play the game; reduce the difficulty of doing the right thing; have dedicated people, tools, and processes to check and improve quality; and cultivate a culture that encourages high quality and proactively improves quality continuously.
In The Making of a Manager, Julie Zhuo, Vice President of Product Design at Facebook, shares her experiences from her first management role and offers advice on how to become an excellent manager.
Julie Zhuo, the vice president of product design at Facebook, based on her own experiences as a first-time manager, gives some useful advice on how to become a good manager in her book The Making of a Manager.
The authors of the book Extreme Ownership were once task unit leaders of US Navy SEAL in Iraq. They draw on their experiences in the battlefields and conclude five rules for successfully leading a Navy SEAL team, providing useful references for any organization.