When Marketing Reads Your Eval Cases: The Cross-Functional Visibility Problem
The eval set is the most-read artifact your AI team produces, and you almost certainly don't know who's reading it. The repo is private, the CI job is internal, the file is one directory above prompts/ — and yet a sales engineer scraped six cases for a demo last quarter, a marketing analyst pulled three failure cases into a "look how robust our system is" deck, customer success cited eval pass-rates verbatim in a renewal call, and product treats the file as the hidden spec the AI team won't share. The case files are read by more people than the code that generated them, and nobody on the AI team has noticed.
This isn't a permissions failure. The eval set is on the same Git server as the rest of the codebase, with the same access controls as every other engineering artifact. The problem is that the AI team is the only group that treats the eval set as code. Everyone else treats it as documentation, as marketing material, as a product spec, or as a customer complaint log — and each of those readings extracts a different slice of the same file, packages it for a different audience, and ships it somewhere the AI team isn't watching.
