The AI Off-Switch That Doesn't Exist: Retiring Features After Users Co-Author the Archive
Six months after you launched the AI writing assistant, you open the analytics dashboard and find the metric you wanted: 40% of user-generated documents on the platform now contain AI-authored prose. The board meeting calls this engagement lift. Three weeks later, the model provider raises prices, the unit economics flip, and someone asks the obvious question: can we turn it off? You go looking for the toggle and discover that it isn't a toggle. It's a migration with product, legal, and UX surfaces attached, and pulling it cleanly will take two quarters and burn political capital with three teams who didn't know they were stakeholders.
This is the part of the AI product lifecycle that nobody planned for. The launch playbook covered prompt engineering, rate limits, eval harnesses, and a kill switch for runaway costs. It did not cover what happens when users have spent half a year producing artifacts that only exist because the generator existed, and now the read path through your archive depends on a feature you want to retire. The "off switch" was conceptual: a flag in a config file. The actual decommissioning is a coordinated set of decisions about grandfathering, versioning, content provenance, and the uncomfortable conversation about whether the engagement lift was ever value or just dependency.
