The Two-PM Problem: When Prompt Ownership and Product Ownership Drift Apart
A support ticket lands on Tuesday morning: a customer was given a confidently wrong answer about their refund window. Engineering pulls the trace and finds the model picked the wrong intent. The product PM looks at the dashboard and sees the new "express refund" affordance — shipped last sprint — surfaced an intent the prompt was never tuned to handle. The platform PM points at the eval suite, which is green. Both are technically right. The customer is still wrong.
This is the two-PM problem, and most AI teams have it without naming it. The product PM owns the user-facing surface — intents, success metrics, the support escalation path. The platform or ML PM owns the prompt, the model choice, the eval suite, and the cost ceiling. The roadmaps are coordinated at the quarterly-planning level and drift at the weekly-shipping level, because the two PMs are optimizing for different metrics on different dashboards with different change-control processes.
The interesting failure mode isn't that the two PMs disagree. It's that they ship correctly relative to their own scope and still produce a regression nobody owns.
