Dave Mcclure: AARRR Model

AARRR is startup metrics developed by Dave Mcclure.

1. Acquisition - how do users find you?
2. Activation - Do users have a great first experience?
3. Retention - Do users come back?
4. Referral - Do users tell others?
5. Revenue - How do you make money?

Andrew Chen believes rentention is king

Startup Metrics for Pirates

from

Dave McClure