Retiring an AI Feature Is a Trust Event, Not a Deprecation
The metrics tell you to kill it. Three percent of monthly actives. The eval refresh has slipped two cycles. The prompt has a // TODO: revisit when we move off the legacy ticket schema from a year ago. Your senior AI engineer spends a full week per month babysitting the thing — model upgrades, label drift, the one tool integration that flakes whenever the upstream API changes its date format. Every quarterly review, somebody asks why this assistant still exists, and every quarter the answer is "we haven't gotten to it yet."
So you write the deprecation memo. You copy the structure from the API sunset playbook your platform team perfected: T-minus-six-months announcement, a migration guide, a banner in the product, a webhook for partners, the usual Sunset: HTTP header. You ship it on a Tuesday. By Thursday afternoon, your CSMs are forwarding emails that don't sound like API deprecation complaints. They sound like breakup letters.
That's the moment most teams realize they took a category error to production. The thing you're retiring isn't an API. It's a relationship the user formed with something that talked back.
