The AI Feature Sunset Playbook Nobody Writes
Every AI org has a graveyard. Not of services — those get a runbook, a deprecation banner, a 30-day migration window, and a slot on the platform team's quarterly roadmap. The graveyard is of features: the smart-summary beta that never graduated, the auto-categorizer that two enterprise customers actually built workflows around, the agentic flow that demoed beautifully and shipped behind a flag that nobody flipped off. The endpoint is easy to deprecate. The four other things attached to it — the prompt, the judge, the regression set, and the incident memory — are what actually take a quarter, and nobody on the team has written the playbook because nobody has been promoted for retiring something.
This is the gap. Most of the public discourse on "model deprecation" is about vendor-side retirements: GPT-4o leaves on a date, Assistants API beta sunsets on August 26, DALL-E 3 retires on May 12, and your platform team has a notification period to migrate. That problem has playbooks because vendors publish dates, because the migration is forced, and because the work fits in a sprint. The internal version — when you decide a feature you built didn't graduate, and you have to actually take it out — has none of those forcing functions. The deprecation date is whatever you say it is. The migration path is whatever you build. And the artifacts you have to retire are not a single endpoint but a tangled stack of model-adjacent assets that your monitoring barely knows exist.
