Multimodal LLMs in Production: The Cost Math Nobody Runs Upfront
Most teams add multimodal capabilities to an existing LLM pipeline without running the cost math first. They prototype with a few test images, it works, they ship — and then the first billing cycle arrives. The number is somewhere between embarrassing and catastrophic, depending on volume.
The problem isn't that multimodal AI is expensive in principle. It's that each modality has a distinct token arithmetic that compounds in ways that text-only intuition doesn't prepare you for. A single configuration parameter — video frame rate, image resolution mode, whether you're re-sending a system prompt every turn — can silently multiply your inference bill by 10x or more before you've noticed anything is wrong.
