The Support Ticket to Eval Case Pipeline Nobody Builds
Every team running an AI feature in production is sitting on the highest-signal eval dataset they will ever have, and they are not using it. The dataset is in Zendesk. Or Intercom. Or Freshdesk, or Help Scout, or whatever queue the support team lives inside. The tickets that get filed there describe the exact failure modes the model produced in front of a paying customer — wrong tone, wrong tool call, wrong policy, hallucinated capability, leaked context. Each one is a labeled negative example, hand-written by the user who experienced the failure, often with reproduction steps and a sentiment annotation attached for free.
The eval suite, meanwhile, lives in Git. It was hand-written by whichever engineer set it up six months ago, and it has accumulated maybe fifty cases since. The intersection between "things the eval suite covers" and "things that actually break in production" is a Venn diagram with a thin sliver of overlap and two large, mutually ignorant lobes.
