Token Economics for AI Agents: Cutting Costs Without Cutting Corners
A Shopify-scale merchant assistant handling 10 million conversations per day costs $2.1 million per month without optimization — or $450,000 per month with it. That 78% gap isn't from algorithmic breakthroughs; it's from caching, routing, and a few engineering disciplines that most teams skip until the invoice arrives.
AI agents are not chatbots with extra steps. A single user request triggers planning, tool selection, execution, verification, and often retry loops — consuming roughly 5x more tokens than a direct chat interaction. A ReAct loop running 10 cycles can consume 50x tokens compared to a single pass. At frontier model prices, that math becomes a liability fast.
This post covers the mechanics of where agent costs come from and the concrete techniques — with numbers — that actually move the needle.
