The 'We'll Add Evals Later' Trap: How Measurement Debt Compounds
Every team that ships an AI feature without evals tells themselves the same story: we'll add measurement later, after we find product-market fit, after the prompt stabilizes, after the next release. Six months later, the prompt has been touched by four engineers and two product managers, the behavior is load-bearing for three customer integrations, and the team discovers that "adding evals later" means reconstructing intent from production logs they never structured for that purpose. The quarter that was supposed to be new features becomes a quarter of archaeology.
This isn't a planning mistake. It's a compounding one. The team that skipped evals to ship faster is the same team that will spend twelve weeks rebuilding eval infrastructure from incomplete traces, disagreeing about what "correct" meant in February, and quietly removing features nobody can prove still work. The cost of catching up exceeds the cost of building in — not by a little, but by a multiplier that grows with every prompt edit that shipped without a regression check.
