The Conversation Designer's Hidden Role in AI Product Quality
Most engineering teams treat system prompts as configuration files — technical strings to be iterated on quickly, stored in environment variables, and deployed with the same ceremony as changing a timeout value. The system prompt gets an inline comment. The error messages get none. The capability disclosure is whatever the PM typed into the Notion doc on launch day.
This is the root cause of an entire class of AI product failures that don't show up in your eval suite. The model answers the question. The latency is fine. The JSON validates. But users stop trusting the product after three sessions, and the weekly active usage curve never recovers.
The missing discipline is conversation design. And it shapes output quality in ways that most engineering instrumentation is architecturally blind to.
