AI Product Metrics That Don't Lie: Behavioral Signals Over Thumbs-Up Scores
Your AI feature has a 4.2/5 satisfaction score. Users click thumbs-up 68% of the time. The A/B test shows task completion rate is up 12%. Your team ships it. Six weeks later, users have quietly routed around it for anything they actually care about.
This is metric theater. You optimized for signals that look like success but aren't. The feedback you collected came from the 8% of users who bother rating anything — skewed toward the delighted and the furious, silent on the vast middle who found the feature unreliable just often enough to stop trusting it.
Building AI features requires a different measurement philosophy than traditional software. The signals you instrument from day one determine whether you learn fast enough to improve or spend six months chasing a satisfaction score that doesn't move.
