One post tagged with "multichannel"

A customer asks your assistant in Slack on Monday how to enable a feature, gets a clean answer, and goes about their day. On Friday they email asking to confirm what was decided, and the assistant — running off a different session store, with no idea Monday's chat ever happened — gives a contradictory recommendation. The customer doesn't file two tickets against two products. They file one ticket against your AI, and they're right to. To them there is one assistant. The fact that you wrote three of them, glued to three surface-specific session stores, is an implementation detail you weren't supposed to leak.

This is the cross-channel memory problem, and it sits at the intersection of two things teams underestimate: how aggressively users assume continuity, and how aggressively channel teams write their own session stores because it was the path of least resistance to ship. Recent industry data puts the gap in stark terms — only 13% of organizations successfully carry full conversation context across channels, and CSAT for fragmented multichannel support sits at 28% versus 67% for true omnichannel. The 39-point delta isn't a model quality gap. It's a memory architecture gap.