To deliver a better website user experience, we concluded four guidelines from the book Don’t Make Me Think, Revisited: start with simple navigation; make an impressive home page; use visual hierarchies to present information; improve mobile loading speed.
The 4P model, as the core framework of marketing, covers the four key dimensions of product, price, place, and promotion, constructing a complete strategy for businesses to attract customers and achieve profitability, analyzing how each element interacts to drive business growth and success.
People hate new changes in a product they are already familiar with. To avoid change aversion, you can let users understand in advance and afterward, allow them to switch, ask them to give feedback, and finally remember to follow-through.
The acceleration of rockets takes a propeller, and the acceleration of startups take the similar. There are two propellers: 1. Listen to the customer. 2. fast execution. How to achieve these two? Here is the answer from Suhail Doshi.
Master the art of user interviews with our in-depth guide, featuring key objectives, best practices, and typical pitfalls. Gain insights into user behavior and problem-solving techniques, enriched with real-world examples from Doordash and Rippling.
Templates make it easy to think and design clearly and rule out blind spots. (Though it may also introduce blind spots...) Here is a collection of templates that help you build better products.
How to define, design, and sell a product that people like to use? How to manage self and a team to deliver results effectively? Here are the answers from industry leaders and renowned professors.
Habits make you do things like no brainers. Businesses that know how to cultivate customer habits have a significant competitive advantage over others. The Hook Model teaches us how to form a user habit in four steps: trigger, action, variable reward and investment.
There are three types of product features: MMRs, neutralizers, and differentiators. Customers often provide feedback on MMRs and neutralizers. The product management team must take responsibility for reinforcing the startup’s differentiator.
A simple template for OKR with guiding policies.
PRFAQ means press release and frequently asked questions. People at Amazon adopt it to write down requirements and important features of yet to be developed products.
To maximize the chances of building an enduring non-transactional customer company, we should build enduring engagement in three levels - growing engaged users, retaining users, and self-perpetuating.
A key role of product management is to make sure product development efforts are focused. The telemetry spreadsheet helps you visualize the roadmap, balance resource allocation, and hence keeps the project on track.
The Mom Test provides practical user research techniques, teaching entrepreneurs how to gather genuine feedback through effective questioning, avoid misleading compliments, and ensure products truly meet market needs.
I'm Tian Pan, an engineer-founder focused on agentic engineering — building autonomous AI systems and scaling engineering teams. I write practical guides on system design, technical leadership, and shipping with AI agents. Previously an early engineer at Uber, Brex, and IoTeX.
