PRFAQ Template

26582 2022-04-04 22:29

PRFAQ means press release and fequently asked questions. People at Amazon adopt it to write down requirements and important features of yet to be developed products.

Why does it matter?

  1. it is customer-centric - Starting with the Customer and working backward.
  2. it clarifies uncertainties early on and simplifies the following-up work of engineering, product, design, marketing, and sales.
  3. it tests people’s excitement of the product.

Press Release

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## **Heading: short name for the product that the target customers will understand**

**Subheading: One sentence saying who the market is and what the benefit is**

Summary: 2–4 sentences that gives a summary of the product and the benefits. _Should be self-contained so that a person could read only this paragraph and still understand the new product/feature._

Problem : 2–4 sentences describing the problem that a customer faces, which this product solves. _Tests your assumptions about the pain-points that you are addressing._

Solution : 2–4 sentences, describing how the new product/feature addresses this problem. _Tests your assumptions about how you are solving the pain-points._

Getting started: 1–3 sentences describing how someone can start using this product/feature (if it’s baked into the existing product, say this explicitly). _Tests your assumptions about how easy the ramp-up is for your customers to take advantage of the new product/feature._

Internal quote: Someone within your company being quoted about what they like about the product/feature. _Tests your assumptions about the value you are creating for your customers and how you position this product within your broader product offerings._

Customer Quote(s): a hypothetical customer saying what they like about the new product/feature. _Tests your assumptions about how you want your customers to react to the new product/feature and your ideal customer profile. They should be doing something that they couldn’t do before, doing something much quicker and easier, saving time and effort, or in some other way making their life better. Whatever the benefit is, their delight in the benefit(s) should be exhibited in the quote. This should be multiple quotes from different customers if you have multiple profiles of ideal customers, example: mid-market and F50 customers._

Call to action: 1–2 sentences telling the reader where they can go next to start using the product/feature. _Tests your assumptions about whether this is a feature that is automatically on, something they need to turn on, a beta-release, etc._

## FAQs

A set of public frequently-asked questions and their answers. This should be a comprehensive list of everything that a customer might want to know about the product. It should include any reasonable question that comes up when discussing the new product/feature with customers and customer-facing teams during the development of the product/feature.

## Internal FAQs

A set of private, internal frequently-asked questions and their answers in a format that can be understood by every other stakeholder. An FAQ might include wireframes of a product with a strong UX component, or a link to separate wireframe documents, but the PR should rely on text alone. This will allow all internal stakeholders to get clarity on the product/feature.

Internal FAQ

### Why is [this product] important to us?

### What are the objectives [this product] trying to achieve?

### How to evaluate the success of [this product]?

### How can [this product] fail? Would it cause customer dislikes?

### What is the rollout plan?

### What are the dependencies?

### What are the risks?

Customer FAQ

### Why does [this product] matter to me?

### How to [use this product]?

### How do I know if [this product] is a right solution to my problem?

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