MMRs, Neutralizers and Differentiators

829 2018-07-30 13:47

There are three types of product features

  • MMRs: minimum market requirements; basic features that every customer expects and demands
  • Neutralizers: mitigate competitive threat
  • Differentiators: competitive advantage

Customers often provide feedbacks on MMRs and neutralizers. The product management team must take responsibility for reinforcing the startup’s differentiator. Once the market recognizes the startup’s advantage, every competitor will race to replicate it. The startup must invest in that differentiation to sustain their market lead.

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