The Frozen Feature Trap: When Your AI Differentiator Becomes a Maintenance Anchor
In 2022, a team spent three months fine-tuning a BERT-based classifier to categorize customer support tickets. It was a genuine win — 94% accuracy where their old rule-based system topped out at 70%. Two years later, the same classifier runs on aging infrastructure, requires a specialist to retrain whenever categories shift, and gets beaten on a fresh benchmark by a zero-shot prompt to a frontier model. Nobody wants to touch it. The engineer who built it left. The current team is afraid that deprecating it will break something. The feature is frozen.
This is the frozen feature trap. It's one of the quieter forms of AI technical debt, and it's accumulating across the industry as teams discover that what looked like a moat was actually a hole they've been shoveling money into.
