The Two-Sided Cost of AI Content Filters: Why Over-Refusal Is a Business Problem Too
Most AI content moderation systems are built around a single question: did harmful content get through? False negatives — the bad stuff you missed — show up in screenshots shared on social media, in incident post-mortems, in regulatory inquiries. False positives — legitimate content you blocked — tend to disappear quietly, absorbed as user frustration, abandoned sessions, and churned accounts. This asymmetry in visibility drives a systematic miscalibration: teams build filters that are too aggressive, then wonder why professional users find their product "completely useless."
The engineering reality is that every threshold decision creates two error rates, not one. Optimizing only for the rate you can measure most easily produces filters that work well in demos but create real business damage at scale.
