The Context Format Decision Most Teams Make Accidentally: JSON vs Markdown vs Plain Text
Most teams pick a context format once, early in development, and never revisit it. A developer reaches for JSON because it looks structured and machine-readable. Another grabs markdown because it's what they use in README files. Plain text gets chosen when nothing else seems necessary. These are not engineering decisions — they're habits. And they silently shape how your model reasons.
The format you pass to an LLM is not inert packaging. It is an instruction. Structured JSON context primes the model toward schema-following behavior. Markdown encourages hierarchical synthesis. Plain text opens up more flexible inference. Getting this wrong by even one format category can degrade accuracy by 40% or more — and you won't see the error in your logs.
