Synthetic Eval Bootstrapping: How to Build Ground-Truth Datasets When You Have No Labeled Data
The common failure mode isn't building AI features that don't work. It's shipping AI features without any way to know whether they work. And the reason teams skip evaluation infrastructure isn't laziness — it's that building evals requires labeled data, and on day one you have none.
This is the cold start problem for evals. To get useful signal, you need your system running in production. To deploy with confidence, you need evaluation infrastructure first. The circular dependency is real, and it causes teams to do one of three things: ship without evals and discover failures in production, delay shipping while hand-labeling data for months, or use synthetic evals — with all the risks that entails.
This post is about the third path done correctly. Synthetic eval bootstrapping works, but only if you understand what it cannot detect and build around those blind spots from the start.
