Build vs. Buy Is the Wrong Question for Your AI Feature
Every planning meeting about an AI feature collapses into the same binary. One camp wants to "just wrap an API" and ship next sprint. The other wants to "own the model" so the company controls its destiny. The argument feels strategic. It is actually a category error.
Build vs. buy treats your AI feature as one indivisible thing that you either make or purchase. But an AI feature is not one thing. It is a stack of at least five distinct layers, and each layer has its own answer. The team that frames the decision as a single coin flip will almost always own the wrong layer and rent the wrong layer, because the question they asked could not distinguish between them.
The better question is not "can we build it?" Most things, you can build. The question is: which layer breaks our differentiation if a competitor buys the exact same thing tomorrow? That question sorts the stack for you.
